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The meal replacement brand specializes in nutritionally complete and plant-based powders, RTD shakes, bars, and hot and savory instant meals.
September 14, 2026
By: Mike Montemarano
Global food and beverage company Danone has acquired Huel, a direct-to-consumer brand of meal replacements formulated to deliver all 27 vitamins and minerals, protein, essential fats, carbohydrates, and fiber in convenient formats.
“Today we are happy to officially welcome Huel to the Danone family. Together, we will unlock and fuel new opportunities for growth by extending the reach of Huel’s market-leading products with our global scale and scientific credibility. The unique expertise they bring in the field of consumer and community engagement will also further strengthen our capabilities,” said Antoine de Saint-Affrique, CEO of Danone.
“After a decade building the Huel brand, we begin the next step in Huel’s journey. With Danone, our ambition is to be even more relevant to our loyal customers and win a new following in new places around the world,” said James McMaster, CEO of Huel.
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